When you have a shark diving company like ours you get hit with media requests almost daily.
Recently we just completed a three part article for a German Magazine due out in April. The trick with working with the media is credibility. Never do anything that makes you, the sharks, or your operation look like an idiot. This is just Media 101.
That's a trick here is most media sources come to you with a basic Discovery Channel understanding of how sharks work. It's our job to introduce them to an expanded view of things.
In all media is fun to work with and we have been blessed to work with some of the greats over the years producing what amounts to a massive amount of positive press for both us and the sites we operate in.
After all, we're on the front lines of not only shark research, as is the case of our Isla Guadalupe site, but if we say so ourselves, we run a pretty cool little operation as well.