Wednesday, April 23, 2008

Speaking of Numbers...Here's 100,000

As the CEO of a shark diving company I noticed with a smile (on the way to the airport) last week that my once new 2005 Toyota 4Runner was about to turn over 100,000 miles.

For some of you 100,000 is a commute number, something to be dreaded. Let me tell you why I was smiling.

This car and the high mileage on it is a testament to current technology and the application of it which leads to my ability to "live a life".

Almost every mile on that car tells a story. Fly-fishing on Oregon's Hood River, three trips down to Baja, Mexico. Hiking and fly-fishing elusive and stunning Golden Trout at 13,000 on the flanks of Mt. Whitney in the Eastern Sierras. Biking down Mt.Tam, camping with bears on Mt. Hood, many trips to the Monterey Aquarium and of course shark diving in San Diego.

Technology-the ability to have a virtual office in almost any place has allowed me and this car to put on some serious miles. Back in the 1990's people needed offices, they needed fax machines, they needed to be grounded. That meant commutes, office managers, and an absolute devotion to the precious "weekend".

Today with PDA's and iPhones you can be almost anywhere and still have a total office. It may surprise you to know I have booked whole boat charters on the Truckee River, complete with paperwork and payments and no one knew the difference or even cared. Our divers were happy, I was happy. If I was in a cell dead space, the phone clicked over to another staffer who could handle the call and answer all the questions...automatically.

What that meant to me, my dog Sierra, and my Toyota 4Runner was another 550 miles of breathtaking backcountry and a big fat 20 inch wild run rainbow hen who came hand after a soft sip on a #18 mayfly imitation-and a terrific fight (I let her go after the photo finish).

The point is simple. If you are someone with a great big office-get out. Get right with the tools to set you free and go and be free. I will look forward to hearing your own 100,000 email story in two years or less. If you have the tools and the love of outdoors and travel, it shouldn't take that long.

Patric Douglas CEO

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