Got this today from Jeremiah Sullivan owner of Neptunic Shark Suits he really needs to get his own blog:
Shark Project is a German shark conservation organization.
They are also brilliant eco messengers. In tandem with Young & Rubicam they have come up with a POS that, in our humble opinion, is flawless.
Once you open this letter you get the following message "congratulations you just finned a shark".
Count us in for a $50.00 donation.