This month we announced our fluff piece in Playboy Magazine (no puns please). From time to time we do "big media" with a primary focus on the adventure of shark diving.
For the most part these are fun articles that have little time to focus on shark conservation issues, or research. Fortunately we also get to balance that media with pieces like the one we did two months ago with Scientific American 3.0.
But if you really want to see what good industry media looks like, look no further than Beqa Adventure Divers this month on Mai Life Magazine. Naturally they got the good quotes, the great industry scoop, and what looks to be four full pages of fantastic press.
How did they do it? Ask Mike. The trick to media is not getting it, that's about as basic a proposition as harvesting apples from a sun ripened tree. It's what you do with it once you have it that defines good industry media.
For the folks over at BAD we're thinking their media fruit never tasted so good. Kudos.