For a few weeks now we have been wondering a loud where all the smart, edgy, pro-shark conservation messages are on You Tube.
Funny thing about You Tube, most often the things you wish for magically appear. Riffing off the runaway viral hit of "Woman in airport" Doc Martin HK has produced "Woman wants shark fin soup". Since it's launch in February of this year it has been seen by 350,000 and by all accounts this video will see a million viewers in the next 6 months.
Welcome to organic pro-shark messaging, where the message is everything. Kudos: