A terrific piece of pro shark, pro tourism, pro shark research media landed on our laptop this morning.
The subject is the Maldives and whale shark tagging and tourism efforts in the region - covered by the BBC.
This is how you do positive shark media:
We're cruising up and down a known shark aggregation zone, a stretch of the Indian Ocean outside the island necklace of South Ari atoll, one of 26 coral formations that make up the Maldives archipelago.
On board are conservation biologists Richard Rees and Adam Harman from the Maldives Whale Shark Research Programme and the tagging expert accompanying them, Brent Stewart, of Hubbs-SeaWorld Research Institute in San Diego, US.
Brent has tagged everything from seals to sea birds to learn more about their lives, and he's also tagged a group of whale sharks off Kenya.