Found on Felix and Wolfs blog this morning. We would have to concur their assessment of this shark conservation campaign:
Save Our Seas Foundation has done it again, with the help of Saatchi & Saatchi in South Africa.
Together they developed a campaign in aquariums with stickers that "inside out" on shark tanks - so the message was actually to the sharks and read: "Warning - Predators beyond this point - Humans kill over 100 million sharks each year"
Editors Note: Brilliant, kudos to all for the idea.