Kudos to PEW Trusts for a whopper of a media stunt this week.
Gathering up a group of well known shark attack survivors to plead the case for shark conservation before congress on Senate bill is S. 850 was a brilliant idea and effective.
The media had a field day and this story got as much one day press as the Sotomayor confirmation hearings.
Unfortunately MSNBC decided to add a well know industry generated cage breach video to their coverage both online and on national television.
This videos appearance on a hot media topic presents, once again, our industry negatively to millions of viewers, policy makers, and the general public.