Thanks to Oceanic Dreams for posting this conservation PSA.
Have we evolved in our stewardship of the oceans?
This PSA might suggest we have a long way to go just yet. Impressive media, and this is how you do conservation messaging. The subject matter is stark, ugly and frank.
As conservationists we have to look at these issues in the wider context, for the rest of the world policy making by politicians and viral media PSA's like this one are an absolutely effective means of changing hearts and minds.