Congratulations to Matava Resort in Fiji the first of it's kind to receive the coveted Shark Safe Certification:
KADAVU, FIJI ISLANDS - 14 April 2010 - Matava - Fiji's Premier Eco-Adventure Resort is proud to take a world wide leading role in the the international Shark Safe Certification program by becoming the first resort to be certified Shark Safe.
Shark Safe certification aims to protect oceanic ecosystems by encouraging practices that do not negatively impact shark populations. By increasing public awareness of the need for shark conservation, we endeavor to change the way people think about sharks, thereby reducing the sale, use, and trade of shark products.
Full details here.