What can we say but we like it.
WWF is among other conservation organisations leading the fight to save the world's sharks. It is seeking a ban on certain kinds of fishing nets and working to regulate the trade in shark fins. It supports trade controls through TRAFFIC.
WWF directly works to address the problem of overfishing throughout the world's oceans through its Smart Fishing initiative.
Specific projects aim to raise awareness of the plight of sharks, improve the management of marine protected areas and develop ecotourism projects which support sharks in their natural environment. A 2011 study by the Australian Institute of Marine Science found that a single reef shark in Palau generates nearly $2 million for the tourist industry over its lifetime.
Examples of WWF projects that specifically or indirectly target shark conservation: