Friday, April 22, 2016

How do you choose the right shark diving operation?


Shark diving has gained in popularity over the last decade or so. With the increasing number of operations that offer interactions with sharks, we have also seen a growing trend for some operators to use irresponsible and in some cases down right stupid and dangerous diving practices. 

So how can a diver find an operation that is using responsible and sustainable practices? How does he/she know if an operation is participating in conservation efforts, education and research?

Now there is a way to do exactly that. Rick McPherson, a marine biologist and conservationist has created a website, that is rating shark diving operations on various criteria, helping divers in choosing who to go with. It is sort of like a trip advisor for the shark diving industry. 

We at Shark Diver are proud to provide our divers with a "Safe and Sane" shark diving experience and support research and conservation through our collaboration with the Marine Conservation Science Institute. We are excited about Rick's new website and hope that anyone interested in shark diving will use it when choosing their next dive operation.

Here is the press release, announcing

San Francisco, CA
Sustainable Shark Dive Tourism Website Now Live: Best Practices and Trip Reviews
Sustainable Shark Diving (, a new website that provides tools and “Trip Advisor-like reviews of shark dive tourism operations around the world is now live. The website, previewed at the 2015 DEMA Show in Florida to overwhelming interest and support, has opened and now offers shark divers an opportunity to learn about best practices while helping to promote more sustainable environmental and safety within the industry. 

The popularity and growth of shark dive tourism over the past decade is undeniable. Divers increasingly want to see sharks and are willing to pay well to have close encounters with these charismatic species. For a critically threatened group such as sharks, this is good news. “Over 100 million sharks die each year due to interactions with fisheries, “ reports Rick MacPherson, marine biologist, conservationist, and founder of the new online tool Sustainable Shark Diving “I believe a living shark showcased for tourism over its lifetime is better than a dead shark used once for its fins and meat,” says MacPherson. “I created as a free, open access portal for tourists and dive operators to help underscore the value of healthy shark populations to tourism as well as highlight best practices and lessons learned from shark dive operations around the world.” Dr Austin Gallagher, Postdoctoral Researcher at Carleton University and principal author of a ground-breaking 2015 global study of the shark diving industry, agrees, "The value of shark diving tourism to local economies and cultures has emerged as one of the leading arguments for the conservation of sharks around the world."
The shark dive tourism industry has already taken note of the value of this new online tool. Jorge Loria, owner of Phantom Divers, a bull shark diving operation in Playa del Carmen, Mexico, believes this tool will help create a higher standard for the growing shark diving industry, “Diving with a sustainable business that is safe and educational results in a benefit to both divers and sharks because the more we know about sharks the better we can protect them.” Mike Neumann, owner of Beqa Adventure Divers in Fiji agrees: “This will be a game changer and a huge step towards propelling the shark diving industry towards a more long term sustainable model.” 

Sustainable Shark Diving fills an industry need by providing a free, one-stop source for best safety and environmental practices and guidelines that have been established around the world for the viewing of sharks (and their flat cousins the rays). “Sustainable Shark Diving offers visitors a compilation of shark diving best practices and guidelines,” explains MacPherson. “You can search by shark species or by region. Whether you want to dive with white sharks, whale sharks, oceanic whitetip, bull, nurse, or any species, you will find the most currently accepted sustainability guidelines for that type of experience.” 

Importantly, Sustainable Shark Diving features a Trip Advisor-like review section that allows divers to rate their experience with any shark dive operation against a set of sustainability criteria that includes safety, environmental performance, staff interactions, and overall educational/conservation value. "This tool has enormous potential to begin pushing the entire global industry closer to sustainability and accountability”, says Dr Gallagher. “By allowing the tourists themselves - the lifeblood of this and any tourism industry - to rank the performance, safety, and environmental ethics of operators around the world, the industry as a whole becomes more transparent and we can promote the good and hopefully phase out the bad.

Rick MacPherson is a marine ecologist and conservationist with three decades of experience in solving environmental challenges. He has a particular focus and interest in the intersection of conservation and marine tourism. As a PADI certified diver for over 35 years, he has witnessed the decline of coral reefs and shark populations during his lifetime. In response, MacPherson has become a passionate advocate and thought leader on the role of sustainable tourism as a lever for ocean conservation. Achievements have included development of the world’s first standards for scuba diving, snorkeling, and boating; designer of the Criteria and Indicators for Sustainable Marine Tours for the Cruise Lines International Association (CLIA), and founder of the Mesoamerican Reef Tourism Initiative--the longest-running sustainable tourism project in the Americas. With a belief and expertise in collaborative solutions, MacPherson has brokered partnerships across governments, corporations, NGOs, private sector, and local communities to arrive at pragmatic solutions to complex environmental problems. He is Founder and Principal of Pelagia Consulting, a San Francisco-based ocean science and conservation think tank, where he serves as senior advisor to international NGOs and charitable foundations. In 2013, MacPherson was awarded the Oris/Scuba Diving Magazine Sea Hero of the Year Award in recognition of his achievements in ocean conservation. 


Rick MacPherson, Founder Sustainable Shark Diving +1 (510) 295-5538

Let's go (sustainable) Shark Diving!

Martin Graf
CEO Shark Diver

About Shark Diver. As a global leader in commercial shark diving and conservation initiatives Shark Diver has spent the past decade engaged for sharks around the world. Our blog highlights all aspects of both of these dynamic and shifting worlds. You can reach us directly at

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