Shark Week 2009 - This is Shark Porn
Thursday, July 9, 2009
Shark Porn-(noun) Creative activity (writing or pictures or films) of no literary or artistic value other than to stimulate an intense fear of all species of sharks.
These are the ads for the 2009 Shark Week line up on Google.
A heavy investment on the "attack side" of sharks and bound to make 2009 S
hark Week one of the most watched in history.
The current ad campaign is a brilliant mix of new media use and fear (read post) the graphic videos online play like mini movies from the Jaws era.
Discovery has topped themselves again this year. Sadly for those deeply invested in trying to get shark tournaments to go catch and release, and for those trying to get E.U shark fishing quotas brought down, this years Shark Week all but cements the lasting image of the shark as ruthless killers.
No "Sympathy for the Devil" in this ad campaign series.
Shark Week is the ultimate delivery vehicle to sell SUV's, laundry detergent, bags of chips and pharmaceuticals to an enthralled public.
Let the Shark Porn commence!
1 comments:
Earth to The Discovery Channel: hire a new ad agency.
Not only are this year's commercials completely misguided, they defeat the purpose of shark week altogether. Such a gross misstep in messaging is destructive to the decades of programming advocating for shark awareness.
Glad to see this post, thanks for the intelligent commentary.
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