Wednesday, December 9, 2009

Shark Conservation Wake Up Call - 14.9oz

Question: What costs $36.89 for 14.9 ounces of canned product?

As I came to discover this week it's a can of Shark Fin Soup made in Taiwan and sold in a corner market in San Francisco.

San Francisco is a major hub for shark fin activity and thousands of pounds of sharks fin pass though this city each and every month.

It was a personal shock for me to discover these cans on shelf at the extraordinary price of $36.89 a can (click image).

Fortunately there are others who have noticed this issue and they are planning strategies using DNA to curb the sale of shark fin in San Francisco.

Stay tuned.