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Answer: In today's website world anyone can make claims like "100% safety record", the fact is the consumer needs to digg a lot more than they do to discover the truth. Not all companies out there will admit serious and ongoing operational problems...even if it's the right thing to do.
In the case of these unrepentant yabbo's anyone with half a brain can see this is probably not the best of vacation ideas. Not only do you get a dorky looking pirate hat in Jamaica to go wrestle sharks, but chances are you'll be drunk in the process:
"See Pirates of the shark's cove and the rambunctious and hilarious Shark Show!" D'arrrr!
We'll say it again for anyone who cares to listen. "Sharks are magnificent animals, isn't it enough to just get to see them in their natural habitat?