A Room Full of Naked Emperors - Epic Rant

The wise industry sage sez, "good stuff"

We have been blogging about our industry, conservation, the heroes, the idiots and just about everything you might want to read in the shark world for the past three years.

It's been an amazing run with a readership that tops 25k a month celebrating over a million unique pageviews last month.

That's right, one million people stopped by to read what we had to say, agree with it, or become angry and emailed over to their particular clan grouping for dissection. These brilliant posts were then ripped apart with a creative and sometimes unusual assortment of interesting international put downs. South Africa currently holds champion status for, "ways to say things about your mother."

It's all good.

But nothing we have written to date comes close to an Epic Rant by David Diley this week who distilled conservation facts and efforts to re-brand sharks by some down to the basics.

If you do not possess the following abilities, do not read this expose:

1. The ability to detect nuance

2. The ability to understand multisyllabic wording

3. The ability to detect dark and intuitive humor

For the rest of you, the majority, our fan base, enjoy.

David hit a home run this week, and good on him for swinging for the fences.

How to attract sharks and influence them

Papua New Guinea. Apparently rubbing a plastic bottle to create vibrations is a something you can do to attract sharks.

Knowing that you can attract sharks is one thing, doing so with no plan for the sharks arrival is something else altogether.

Folks, we have said it before and we'll say it again.

No matter how many times you see commercial shark diving people interacting with sharks, never, NEVER, think to yourself, "hey that's easy I can do that".

Especially at 187 feet where in the event of a bite you would most likely suffer an embolism on your frantic race for the surface: