Sometimes the industry surprises you. This morning was one example.
Kudo's to African Shark Eco Charters for taking the lead in Gay Friendly travel initiatives.
For years we have hosted gay couples on our vessels but never thought to "market to" this savvy well heeled crowd who, if the travel stats are correct, account for close to $200 million worldwide.
Wow, there's a market, and Kudo's again to the guys in South Africa who are making that market work for them.
Now, if you'll excuse us, we have some website changes to make.