Friday, July 13, 2012

Where Does YOUR Shark Fin Come From?

Kudos to Pew.

A long time ago we suggested that to really understand the global shark fin industry you needed something like a map - we said this in way back in 2009.

Well here's a map, in fact it's more of a global template, and it's the key to saving sharks.

Take a good look because THIS is shark Conservation 101. This is the template for ever single shark fin campaign from 2012 onward. A way of knowing in real time where to focus resources, time, and energy for those who actually understand the salient fact that to be successful with shark conservation we need to "identify and target," not "raise awareness and fluff."

Cannot help but be impressed with work like this coming from Pew.

Then again when have we ever not been impressed with the work for sharks coming out of Pew?

More from Da Shark with some insider scoop.

About Shark Diver. As a global leader in commercial shark diving and conservation initiatives Shark Diver has spent the past decade engaged for sharks around the world. Our blog highlights all aspects of both of these dynamic and shifting worlds. You can reach us directly at