![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQIP3sK__wGP3wgblUDJY2KQU8-_9uxbr6W7by-jMkFuVVd4intoYCtYVjfxlPtL6_3KTuVqxPK-R-bPOqBZxDC2r7WZ7WY7RJ_Wk4ETAesEfO9SEwzPdBS7k09MlVaUNWJY7SvJt_UVE/s1600/Brunnschweiler&Rasalato.jpg)
Fiji has been at the forefront of the evolution of commercial shark diving thanks to the tireless efforts of a few industry visionaries who pushed for change.
Worldwide, shark tourism efforts run the complete spectrum from "business only models" where the sharks are the subject of for profit enterprise, to a newer breed of operation that includes shark research, conservation and outreach.
Change to any industry comes slowly and is lead by risk takers and industry movers.
As a template for sites like Tiger Beach, Bahamas the set aside Shark Reef Marine Reserve Fiji model is in need a few regional champions.
Welcome to industry change.
Welcome to Fiji (click image)