Changing conservation paradigms are never easy. It takes out of the box thinking and those that are willing to lead - putting reputations, careers and personal relationships together to effect lasting conservation change.
The diverse group of thinkers and industry folks behind the Guy Harvey Ultimate Shark Challenge are members of a unique cadre of conservation game changers. The GHUSC went off without a hitch this weekend to acclaim both within the conservation world and with tournament fishermen up and down the East coast of the USA and beyond.
The goal? Change the way the sport fishing world considers sharks.
One of the reasons why the Shark Free Marinas have been full supporters of this new conservation paradigm along with partners at the Humane Society USA.
Tonight NBC News had full coverage of this event with reporter Kerry Sanders: