From time to time industry members engage in selfless acts of shark conservation that make the industry look good and show real leadership.
Andrew Fox from Rodney Fox Shark Expeditions is one of those members and this week was featured in Australian Geographic for his work in freeing a white shark trapped in a potentially lethal packing strap.
Andrew not only saved the animal but used the experience in the media to highlight the need for less plastics in the oceans. He has also created a sponsor page to channel donations back into ongoing sponsored research with sharks on his regions.
This is how you do commercial shark diving. Kudos to the original commercial shark diving clan for once again making the entire industry look good in the process.