White Sharks and Advertising - Wowza

Over at the Southern Fried Science blog David has an ongoing discussion about the new Nicorette commercial featuring a white shark attacking a smoker.

Here's some of Davids analysis:

"Perhaps I am overreacting to what was clearly supposed to be a joke and not a documentary about shark behavior. However, as I’ve stated many times, shark conservation requires that people care about sharks. As people realize that sharks are ecologically important and threatened, sharks will be better protected. Perpetuating false stereotypes about sharks as mindless killing machines who exist only to attack people who go in (or near) the water detracts from this goal."

We covered a similar video a few weeks back on MTV Europe.