Wednesday, February 9, 2011

Home run undercover work on shark fin trade - Greenpeace, Oceana, Shark Alliance, PRETOMA

One of those videos that take your breath away, the shark fin trade exposed via Crime Scene Wild. Sadly this clip is not getting the broader channel exposure it needs because competing shark fin groups are not exactly crossing the line to promote it.

Ahh, shark conservation, amazing isn't it?

We all say we love sharks but when push comes to shove, no matter how impressive the reach and media messaging, if the idea didn't come from your little camp, you're not going to push it.

We will, for one reason only - this is first rate work without the hyperbole.

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