Along with son Andrew, the Foxes have remained stand alone industry leaders to shark conservation efforts and the perception of sharks in general. Their operation remains a template for doing things right with big predatory animals.
Some excerpts from the article:
When people come out with us, we make an effort to calm it down to a sort of spiritual, eco-tourism experience. Everybody wants to see sharks jumping up in the air, smashing into the cages, biting the platform, breaking teeth.
So we have to tell people: You're not allowed to touch the sharks. We're not allowed to make them jump out of the water. If we do, the sharks bash themselves up and go away, and it's a lack of respect for such a majestic animal.