Sunday, May 17, 2009

Stuart Cove - Pro Shark Media 101

Hard not to be impressed with commercial shark operator Stuart Cove, Bahamas. As a template for "How to do Shark Media 101" today's ABC News GMA piece was a cornucopia of pro shark images, data, and industry quotes.

As a commercial shark diving operator you can do pro shark, pro industry media. As Stuarts Cove has aptly demonstrated you need to pick your partners well.

Running with the three tenets of shark media, host country, sharks, and divers this weekend Stuart Cove rolled out a great piece that carefully balanced all three and delivered an industry home run:

The divers feed the sharks small amounts of food to better observe them, but they're careful not to disrupt the ecosystem. A scientist from a Vancouver university who studies these Caribbean reef sharks estimates the food from the divers has about as much impact on the sharks' diets as eating one grape a day would have on a human's diet.

Complete Story
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