Monday, July 11, 2011 Behind the Scenes Gillette Commercial

In 2011 Shark Diver and our film and television team at Shark Divers was asked to tackle a technically challenging commercial shark production by one of the largest ad agencies in the world BBDO.

Over the years we have come to be known within the film and television community as the company that successfully pulls off challenging and unique productions with sharks. From Mythbusters to "walking on water with sharks," our teams always look at shark environment in new and truly unique ways to keep audiences interested and engaged.

That's not to say we take the animals we are fortunate enough to work with for granted, or treat sharks as just props. In fact the animals welfare, and the entire production design, starts and ends with the sharks.

We have turned down countless productions that fail to meet or exceed our policies towards sharks in this game there is only one way to do shark productions. Safely.

We are one of the few shark production companies that have designed a shark production protocol that has been approved and adopted by the American Humane Association.

In this behind the scenes look from Gillette you can see the entire team in action. There's no room for error and everyone works in tandem with professional speed and direction.

This recent commercial is now on nation wide television, seen in every market in the U.S and was featured at the Cannes Film Festival earlier this year.


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