Save our Seas has just won the Panda Award for a short film/PSA entitled "Rethink the Shark".
In a typical JAWS set up people come to learn that your average home toaster is more dangerous statically speaking than your average shark. In a word brilliant messaging, and Kudo's to Save our Seas for this film.
Which brings us to a post from a few month ago about the effect of force multiplying pro shark PSA's in the marketplace. Now more than ever this idea is valid and just waiting for the kickoff, that of a lead NGO.
Conservation messaging is critical to the shark conservation movement, without a broad based and sustained audience in the millions, it's missing the mark.