The 2009 line up of Shark Week starts August 2, with a series of programs designed for one thing only, thrills and sensationalist television.
Brought to you by a small handful of operators and self styled shark researchers who have yet to fully understand the negative impact of their actions on sharks.
While a growing industry chorus demands that Discovery Networks cease programming that harms the perception of sharks - we would like to propose a second action. Let's take a "hard look" at our own industry and individual members who enable productions like these.
Ironically we all know who are behind these productions, and many of those involved profess to love sharks. Some are even actively and recently engaged in shark conservation efforts.
To what end?
Folks, it's not Discovery Networks problem, they are just doing what they do because we allow them to do it. Let's stop booking the vessels that enable the productions, let's start calling out the operators who enable the access to these sharks.
Let's start by cleaning our own house.
Yes, we know, it's a radical and once again unpopular thought.
But then again this blog has never towed the company line. Ever.