Earlier this year this blog and a few others within the industry commented as a seemingly anti-industry "professional hit piece" aired on You Tube.
Called "Shark Divers" the piece had all the elements of ugly shark media at a time where two of the industries top shark encounters sites Isla Guadalupe and Hawaii are under siege by government agencies and a pervasive anti-shark diving lobby. This was not what the industry needed or asked for.
This week over at the Paxton Brothers blog an in depth second look at this piece. As it turns out what aired this spring was an "online teaser." The full film now called "Shark Business" is 50 minutes of pretty good story telling. The risks vs rewards are a fine balancing act this piece manages to convey - all wrapped up in a tense assortment of clips and scripting that unfortunately are what sell to networks.
You can read the Paxton's take on it here.
You can watch "Shark Business" here.