Shark tourism is a $300 million dollar worldwide industry. Done right, shark tourism has long lasting positive effects on local economies, shark conservation, and regional fisheries.
Fiji has been at the forefront of the evolution of commercial shark diving thanks to the tireless efforts of a few industry visionaries who pushed for change.
Worldwide, shark tourism efforts run the complete spectrum from "business only models" where the sharks are the subject of for profit enterprise, to a newer breed of operation that includes shark research, conservation and outreach.
Change to any industry comes slowly and is lead by risk takers and industry movers.
As a template for sites like Tiger Beach, Bahamas the set aside Shark Reef Marine Reserve Fiji model is in need a few regional champions.
Welcome to industry change.
Welcome to Fiji (click image)