Occasionally we come across a media moment almost too painful to watch.
This is Ex-TVNZ morning show anchor Paul Henry as he mangles the name of India's Chief Minister in Delhi - Sheila Dikshit.
Realizing he's in a media hole of his own making, and sinking fast, he "doubles down" on the insult by making a racist comment, meanwhile his two show hosts remain steadfastly not amused.
If there was an award for "Blind Moronic Decision Making On The Fly" we would like to suggest Paul Henry gets it.
Henry was fired from broadcast television this week and will be attending TVNV's Clown School in the near future in hopes of getting a job with the TVNZ Morning Show with Muppets: