Carl Safina, Dropping the Hammer

What's all the fuss about this fish?

Read Carl Safina's regular blogs on Huffington Post because if you are not a fan yet you soon will be.

For readers of this blog and others on our blogroll you'll note a tendency for irreverent blog posts skewering many of the Titans of Media and the gasbagging program decisions that make up our wildlife programming media landscape these days.

Carl is on board and this week we found him harpooning, with the finesse and grace of Japanese Research Whalers, recent programming choices by National Geographic Wild.

In Carl's cross hairs this week a decision to highlight the take of endangered Bluefin Tuna in a new show called Wicked Tuna. Naturally this show has raised the ire of many in the conservation world, and not the simpleton Green Gotcha ire we recently witnessed with the pseudo anti-lesbian Rosie O'Donnell shark hysteria either.

This is good old fashioned main stream ire that only comes from poor programming choices by Nat Geo and a brand that has devolved in the form of Nat Geo Wild the ugly step child of the wildlife media stage.

Frankly it is refreshing to see this kind of smart, targeted, media push back and kudos to Carl for this post and others. Let's hope 2012 sees more of this from Mr.Safina because every street protest needs a leader out front defining the issues and Carl has a nice way with words.