And after four years of blogging, 3800 posts, and over 1.5 million blog page views, we're running out of things to write about.
Well, let's qualify that to suggest we're starting to blog about the same issues over, and over, and over.
How many times can you talk about the shark nets in S.A?
Case in point, the ongoing shark slaughter (yes it is a slaughter) in Playa del Carmen, Mexico.
We have been on this one since late 2009 and early 2010. It wasn't just us. Da Shark in Fiji has devoted many pages of good thoughts on the matter. He's the thing, there are good solutions being put forward by seasoned industry individuals in shark blogs and elsewhere.
Every commercial shark site is unique. Each site has its own mix of government regulation, or non regulation, dive site competition, outside pressures and in far too many cases - unwanted shark harvest.
While these mitigating factors may seem insurmountable they are all governed by basic conservation tenants and a plethora of tried and true conservation ideas and in place programs that work.
Getting back to Da Shark, once again he has proposed a number of these good ideas but will they be adopted? Probably not, and if anyone cares to note we're going into the third and fourth year of slaughter in Playa with no end in sight.
Yes, a number of good people have stepped up to help raise awareness and that is a good first start, but like all awareness programs the rubber meets the road when the slaughter ends or at least is curbed.
So for those wondering why we have been unusually quiet on the blog front? It's been covered.
It's up to the global shark diving industry now to innovate past what we have been talking about for many years. Up to individuals to create new tourism and conservation paradigms for sharks. It's not rocket science, it just takes time and energy and some thought. We're at the point now when it comes to shark conservation and commercial shark diving that many regional problems are in fact global problems being prosecuted elsewhere.
We'll stay active on the blog front, but just don't expect us to jump in on seemingly endless problems when real solutions, out of the box ideas, and innovation is as easy to access these days as a click of the mouse.
The commercial shark diving industry was born from the dive industry. It's time for those who dive with sharks to leave behind the stagnation and non innovative culture of diving and create something completely new and vibrant.
We know there are people out there ready to make this move. Make 2013 your year and maybe save some sharks along the way.
About Shark Diver. As a global leader in commercial shark diving and conservation initiatives Shark Diver has spent the past decade engaged for sharks around the world. Our blog highlights all aspects of both of these dynamic and shifting worlds. You can reach us directly at firstname.lastname@example.org.