This mornings Times Online highlights the ongoing need for both control of media within a shark site and safety protocols with macro sharks. Back in 2007 this company had another full cage breach at Isla Guadalupe. This time the shark took off the entire front of the cage system dumping a fully weighted diver into 500 feet of water.
At the time the event was written off and to this day the operation publicly looks at this event as "par for the course" when dealing with Great Whites. Meanwhile the video of the cage breach continues to grow on You Tube (500,000) garnering interest far and wide from not just the media, but government agencies in Mexico tasked with this sites enforcement, members of the Mexican Parliament, and a few NGO's whose agenda is clearly anti shark diving.
The lessons here are simple and two fold. Design and adhere to safer protocols for macro species encounters that do not rely on cage systems for "entertainment". Having white sharks bump, ram, or hit shark cages is both a disservice to the animals and inherently dangerous. Always control your media. When events like these happen there is a small window in which the operator may ask for the video or images. Videos such as these damage the credibility of all shark diving operations worldwide.
As an industry we live in a world where negative operations events (NOE's) are transmitted at light speed around the planet. These events will also sit on servers until the end of time reinforcing the image of sharks as deadly killers and no amount of post event spin will change that. As an industry whose livelihood depends on these animals, we can do better. Let's start by taking this video down and replacing it with a pro shark PSA, while at the same time ensuring these kind of events never happen again. The Times Online readership is 349,000 a day.
Editors Note: We just noticed the Sun also ran with the same story with a "Divers survive shark attack" headline. Good for sharks? Probably not.