A while back we had a conversation with the CEO of Wild Aid Peter Knights. Wild Aid is the "master of the message" getting major players in the entertainment and sports world to come forward and do pro wildlife PSA's (Public service announcements).
We spoke about an idea we had about viral PSA's for a cash prize. Here's how it works. In the USA alone there are hundreds of small, upcoming, digital media production houses all looking for work. These folks are, in a word, brilliant-but they lack the main stream exposure they need to get the entire world to see their talent.
What if someone offered a $50,000 cash prize for the best anti shark finning viral video based on several criteria, one of which would be the number of downloads.
It's called a force multiplier. Now hundreds of PSA's that catch the eye and showcase raw digital talent would be all over the place, spreading the message in multiple languages, and multiple formats-being seen by the world.
$50,000 may seem like a lot-but when you consider a single Wild Aid PSA has a donated value of many hundreds of thousands, you get the idea. Here's an example of a commercial shark video that has become viral. Imagine if you changed the message slightly how many people would be affected. By recent counts 87,000 and growing: