They say that "marketing is everything" in the world of commercial shark diving. Along with safety, education, and activism...whoever "they" are anyway.
Regardless, if you're debating about flying to Oahu this week and cage diving with sharks, may we suggest Hawaii Shark Encounters.
As far as the marketing goes who can beat a boatload of bikini clad sharkies? As far as safety, education, and activism. Yeah they got that too.
Editors Note: Do the "sharkies" come with the package?