These "winds" have also been re-casting the image of the shark while highlighting the ongoing global slaughter.
What started as a whisper a few years ago in the lone pines of NGO forest has become a well rehearsed and continuing tornadic "Op-Ed of Pressure" to educate the public to the reality of sharks beyond the Jaws Mythos and foster commercial shark diving as a viable bridge solution to sustainable shark management.
Here's the latest example from Suzannah Evans from Oceana.org:
Every summer, familiar headlines creep into the news: stories of sharks terrorizing beaches around the world, sending swimmers racing for shore with the ominous display of a dorsal fin.
The shark's reputation as a killer was sealed in the public imagination with the 1975 release of Jaws, a movie with imagery so powerful that the original book's author devoted the rest of his life to dismantling the character he had helped create. The shark in Jaws was a brutal, instinctive killer with a dozen rows of jagged teeth and a taste for human flesh. The bloodthirsty great white has become an archetype so pervasive that even a news story reporting on a harmless two-foot sand shark can't resist recalling the Jaws mythos.