Smart Conservation-Minus the Viral Factor

The guys over at BAD posted an excellent shark conservation video teaser today. Had to say we liked it too...except the most important factor posting any video on You Tube-the viral factor.

Having a first rate conservation message that perhaps 30,000 people see is like pouring a "cup of salt" on an Antarctic Ice Shelf. We need more videos like these and we need to open them up to a wider audience. Kudo's to Leslie Rochat for this effort. Cannot wait to see the completed doco:

Maybe it's the legacy of decennia of successful terrestrial Conservation - but South Africa seems to be a fertile breeding ground for efficient and intelligent Shark Conservationists, which of course is great!

Case in point: Lesley Rochat who has posted this video on YouTube.
Shame that she has de-activated the embedding feature and thus limited its circulation.

I like it because despite being chillingly graphic, it nevertheless manages to remain pragmatic and doesn't gratuitously vilify and demonize the perpetrators and the Authorities.

That's smart Conservation.

Those are the very same people one will eventually have to meet in order to flesh out what cannot be but a compromise. Ultimately, it is them who will have to sign , and then do (or stop doing) something and that requires that one continues to talk. Yes, certainly assertively but never impolitely.

How not to do it is amply demonstrated by the recent Whale hunting fiasco - and I'll leave it at that.