Question: What costs $36.89 for 14.9 ounces of canned product?
As I came to discover this week it's a can of Shark Fin Soup made in Taiwan and sold in a corner market in San Francisco.
San Francisco is a major hub for shark fin activity and thousands of pounds of sharks fin pass though this city each and every month.
It was a personal shock for me to discover these cans on shelf at the extraordinary price of $36.89 a can (click image).
Fortunately there are others who have noticed this issue and they are planning strategies using DNA to curb the sale of shark fin in San Francisco.