If there's one thing we like to see it's well balanced and pro industry reporting in the major media.Too often the industry receives a black eye when operators fail to heed basic media commandments.
As in "Thou shalt not do extreme shark diving media, ever".
It is once again gratifying to see Beqa Adventure Divers in 2010 leading the charge with a well balanced article by Greg Winters.
All the commercial elements are open for review in this article, featuring the pros and cons of the commercial shark diving industry. Coming on the heels of last weeks anti-shark diving media orgy in South Africa - this is fair and balanced reporting.
It could not have come at a better time.
Kudos.
2 comments:
Thanks!
In all fairness, having had no influence whatsoever on the article, we were just plain lucky that it came out as it did.
Having said that, we don't pander to the loonies and thrill seekers anyway.
Extreme Shark diving media are brought about by extreme Shark dives where stupid people perform stupid and reckless stunts.Conversely, on the Fiji Shark Dive, everything is geared towards providing a safe and exhilarating experience to our clients whilst -and this is the most important part- always respecting the animals.
Some of our best media hits have been without any push from our end.
The true test of any operation is positive media generated from just "the vibe" of the operator and crew.
If you're out there doing anything the media can play off they will.
Let's call that piece "accidentally perfect."
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