Smart Conservation - Shark People Take Note

How do you get 500K (and counting) people to change perceptions on a Plastic Bag Initiative?

When you're smart, like the folks over at Heal the Bay, you produce something like this highly entertaining Mockumentary. You want to be watching for the "vast cement rivers," segment and the "home to" quote, classic.

Folks on the front lines of shark conservation should take note. For the past four years shark PSA's have focused on the blood and gore of shark fining but it is time for a fresh look at this and another take.

Blood and gore is a one trick pony and we could be mining an audience outside the traditional shark conservation crowd, a broader reach with a viral video like this is always a good thing.

Kudos to the Heal the Bay folks and yes, we signed the petition: