Wednesday, August 24, 2011

Dear Shark Conservationist How About a Modicum of Style?

Dear Shark Conservationist,

It has come to our attention that your shark conservation public outreach displays seem a little, what's the word here, lame?

Yes you have the tents, along with the hand drawn signs in some sort of day glow crayon that cry out "Save The Sharks!" and as always the cute, fuzzy, plush shark toys.

Seriously, this is five years of shark conservation public outreach? Have any of you ever done corporate display work?

Fact is the folks who market and trade shark products for money do not have cute, fuzzy, shark plush toys at their trade shows. They are in the business of selling shark products to the wider public and as such are trying to make a positive impression.


May we suggest that the next few dollars you manage to acquire from some well meaning donor be spent wisely and that you beef up or at least try and create memorable and professional displays for your public outreach work.

Here's one thought, let's get rid of those plush toys and replace them with a few dozen of these (see video).

When it comes to marketing sharks give the public what they want and deliver it to them with style:

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