Tuna - The Power of Mass Marketing vs Conservation

As the Bluefin tuna debate rages through 11 different nations and as many NGO's, we pause to remind those on the front lines that when it comes to mass marketing, conservation has nothing on well heeled commercial interests who want to see the next two billion consumers eating tuna.

Let's rethink how we market to the populace. Clearly the threat of mercury in the diet does not factor into the commercial propaganda:

Atlantic Bluefin Tuna - A Visual Representation

Da Shark over in Fiji is a hopeful man. Last week he posted an in depth look at how the Atlantic Bluefin tuna might be managed without big EU subsidies, ending his post on this note, "It is not too late - not for the Tuna and not for the Sharks!".

We're in agreement about the sharks as this fishery encompasses a myriad of species and is a global phenomenon.

But Bluefin tuna? Sadly this might be the end of the species in the wild.

When word leaked out that a single Atlantic Bluefin sold for for 32.49 million yen, the highest price paid for a single fish since records began in Japan this year we went looking for a video representation of the Bluefin tuna fishery in general.

Thanks to the BBC, we didn't have to wait long: