We spend a lot of time on this blog talking about the 200 million dollar shark diving industry and how the actions of local operations ripple across the globe to eventually effect us all.
For the second day in a row a major newspaper in the U.K has acquired a You Tube video shot by a diver at Isla Guadalupe in 2007.
The video details one of the worst cage breaches ever caught in the history of cage diving.
The operation in question has had several cage breaches going back to 2004 at the same dive site with the same sharks.
By way of disclosure we also operate at the same site and before anyone proffers the idea this post about "slamming a competitor" we would like to put that to rest-now.
This post is about media, responsibility, and leadership within an industry. It is about our responsibility to the animals we make a living from, it is about treating the resource as a renewable one and not as a Biological ATM Machine.
This video, for the anti shark diving lobby, who would like to see an end to shark diving in places like South Africa, Australia, the Bahamas, remains the perfect visual media tool. It is the Golden Key.
For example this video is one of the primary reason the Mexican Navy enacted a ban on chumming at Isla Guadalupe in 2008. This ban affected an entire fleet of operators and shark divers from all over the planet. All due to a video and the complete lack of any media control exercised by a commercial shark diving company.
The abject irresponsibility of allowing this video to remain on the Internet where it continues to portray great whites in a 70's mindset, continues to harm other operations at this dive site, and continues to provide a platform for those who want to end shark diving-cannot be understated.
Leadership within an industry begins with the sharks and it ends with the realization that everything we do on a local level will eventually affect those on the other side of the planet either positively or negatively. The next steps are up the the company responsible for this event.
It is high time they took full responsibility for this sad affair and "retired" this video for the sake of the industry and for the ongoing perception of sharks worldwide. These animals deserve better, you know it, the industry knows it, and no amount of post event website spin will change that.