Google is following suit as the world takes a stand against the brutal practice of shark finning.
Finning is the inhumane practice of hacking off the shark's fins and throwing its still living body back into the sea. Finning is illegal in America (and elsewhere) but the ban is difficult to enforce. Every year tens of millions of sharks die a slow death because of finning. Since the 1970s the populations of several species have been decimated by over 95%. Just a few months ago, the United States fisheries service ruled that fishermen must bring their shark catches to shore with fins still attached.
And now, since July, Google AdWords has taken the next step forward in ending this cruel practice by implementing a new policy regarding endangered or threatened species, including sharks. Google's advertising platform will no longer promote products obtained from endangered or threatened species. This includes, but is not limited to, the sale of products derived from elephants, sharks, tigers, whales, rhinoceroses, or dolphins.
The new policy comes after Coral Cay Conservation and supporter John Nunes from California wrote to Google urging them to change their policy on accepting paid advertising from shark fin product manufacturers.
Yahoo! and Alibaba.com continue to be the worlds largest online source for illegal shark products, who continue to enable the sales of thousands of tons of dried shark fin each and every month.
Hopefully this move by Google will force the hand of other companies such as Yahoo! and put an end to this barbaric practice.With a squelching of the demand for such products, fishermen will no longer profit from their sale and this kind of slaughter will be rendered obsolete.
Do you think Google should be doing more to lead the way in ending the cruel practice of shark finning? Should more action be taken against companies such as Yahoo! that condone such acts? Let us know in the comments! And make sure to check out Shark In The Pool!.