Shark Conservation Messaging-Home Run

Got this today from Jeremiah Sullivan owner of Neptunic Shark Suits he really needs to get his own blog:

Shark Project is a German shark conservation organization.

They are also brilliant eco messengers. In tandem with Young & Rubicam they have come up with a POS that, in our humble opinion, is flawless.

Once you open this letter you get the following message "congratulations you just finned a shark".

Count us in for a $50.00 donation.

Alibaba.com-Selling sharks fin 5000 kilos a week

Last month online sharks fin trader Alibaba.com and parent company Taobao.com put out a press release stating "Taobao.com announced to its 400 million online members that all shark fin products will be banned from trade on Taobao.com starting 1, January 2009."

Full release here.

This release was heralded by the conservation community as an exciting development. Net the fact Yahoo! was still heavily invested in Alibaba.com and had never disavowed the rampant sale of sharks fin via a web portal they had invested billions in. In many cases sellers were producing and selling 5000-10,000 kilos of sharks fin per week-1 kilogram = 2.2 pounds.

While we are cautiously optimistic about this announcement we decided to run with the old adage "trust but verify". Unfortunately over the past 7 days of verification we have come across a 98% continuing sales rate of sharks fin at Alibaba.com.

The problem is "window dressing". While Alibaba.com has stopped all overt sales of sharks fin via web searches, they have not stopped buyers from asking the sellers of sea products directly for sharks fin. Over the past 7 days we have posed as three different buyers asking for 5000 kilos a week (11,000 pounds) of product from various sellers.

We posed this question to eleven sellers. Nine answered positively, we did not get a response from two others. The aggregate total of sharks fin we were able to source in just 7 days from Alibaba.com, was a staggering 40,000 kilo or 88,000 lbs.

Here is one example from just one inquiry:

From:Mr XXX XXX
Date:Mon, Jan 05 2009 01:14:24 (GMT)

Dear Mr. XXX XXX,

Thank you very much for your message.

As per your requirement we can supply you good quality product Shark Fin's from XXX at reasonable price.

Kindly mail us.

Yours sincerely,
XXX XXX

XXX,
XXX, Bangladesh.
Mobile :XXX
Fax: XXX
E-mail: XXX
MSN: XXX

Message IP Address:123.xx.xx.*
Message Origin:Bangladesh

Alibaba.com aims to provide you with accurate Sender Details, we are not able to fully guarantee the accuracy of every Sender's IP information.

Note: The final legal wording on this email "Alibaba.com is neither responsible nor liable for any of the above information."

Shark Conservation-Kristie Knowles

There are many passionate shark advocates out there. What's missing in many cases is "conservation eloquence". The innate ability to distill down complex eco problems and present them in a manner where ordinary people want to take action.

For conservationist Kristie Knowles, getting the message across is par for the course:

Kirstie Knowles: Human predators driving sharks to the brink of extinction

Full story

Sharks are monsters of the ocean - creatures of myth and movie. Or so they say. In reality, they are the victims of the horror stories, not the perpetrators, as shark populations worldwide decline.

Sharks are not the top ocean predators - humans in fishing boats command that spot. A total of 112 species of shark are found in New Zealand waters, 70 of which are caught in our fisheries.

Of these, 28 are listed on the International Union for Conservation of Nature (IUCN) Red List of species threatened with extinction.

Only one threatened species - the great white shark - is protected in New Zealand. It is ironic that this species, which was portrayed in the Jaws films as a relentless human killer, is now at risk of extinction largely at the hands of humans.

Fishers work under the Quota Management System but there's so little information about shark populations - with good information on only three of the 70 species caught in our fisheries - that it is hard to know if present catch levels are sustainable.

China's Largest Shopping Site Bans Sale of Shark Fin Products

Editors Note: Starting January 1, 2009 we attempted to purchase sharks fin via the Alibaba.com website. After 7 days we were able to source over 80,000lbs of sharks fin from nine of eleven sellers we contacted in a classic loophole.

This represents a massive roll out failure on the part of Taobo.com.cn and sister company Alibaba.com.

For now we have given them an "F" and ask that you disregard the following press release.

BEIJING, Dec. 19 -- The International Fund for Animal Welfare (IFAW-www.ifaw.org.cn) congratulates Taobao (www.taobo.com.cn), China's largest shopping website for its ban on the sale of shark fin products on the site. Taobao.com announced to its 400 million online members that all shark fin products will be banned from trade on Taobao.com starting 1, January 2009.

The announcement was made as part of a campaign IFAW and Taobao collaboratively initiated to combat online wildlife crime. In the unprecedented collaboration, IFAW and Taobao.com share information about online illegal wildlife trade and jointly raise consumer awareness about the detrimental impact wildlife trade has on species in the wild.

Asia is the main market for shark fin products. In major cities in China, shark fin soup is readily available on the menu in restaurants. With the coming of Chinese New Year Festivals, shark fin soup consumption will significantly increase.

However, fueled by big profit margins and the increase in shark fin consumption, overfishing of sharks is threatening more than 50 percent of the shark species with extinction. As top predators in the ocean, sharks play an important role in keeping ecosystem balance. However, an estimated 100 million sharks are killed globally each year.

"Consuming shark fin is not only harmful to the marine biodiversity, but promotes the cruel practice of shark finning, where sharks had their fins cut off then thrown back into the ocean, still alive, die a horribly painful death." said Grace Gabriel, IFAW's Asia Regional Director. "It is our choice as consumers to say No to shark fin products. Consuming wildlife equals killing."

Taobao's decision to ban shark fin was also applauded by its users. In an online message, a Hangzhou netizen condemns the shark fin trade by posting shocking pictures of shark finning. According to this posting, 5000 Kilos of shark fin are consumed daily in Beijing alone. Active Taobao users also call on others to report online shark fin sales to site management when the notice takes effect in January.

Peter Pueschel, IFAW's Program Manager hailed the move. "This is really amazing and wonderful that the leading cyber market provider in the biggest shark fin consumer nation bans shark fins. What a strong signal to other auction sites and governments in other parts of the world!"

Gunther Deichmann.One Camera.One Expose.

Kudo's to photographer Gunther Deichmann for his unflinching expose into the industrial scale of shark fining in Bali.

The story of how he got these images is not as important as what he did with these images. Media is a powerful conservation tool it is not a private club. Nor do you have to have a special talent to acquire main stream media attention. Gunther attracted the attention of the U.K's Daily Mail with a global reach of 18.0 million unique visitors with his images.

All you need are images and a compelling story:

Renowned freelance photographer, Gunther Deichmann, 58, who photographed the shark fin haul, is adamant the world should confront the growing issue of shark fin trading.

'The volume of fins they were unloading was incredible, compared with the loads that the other tuna fishermen were working on,' said Manila-based Gunther. Working freelance on a commercial project, Gunther caught the every day fishing scene just by chance.

'I was doing a shoot for a Balinese restaurant and we were shooting the fresh produce aspect. It was at the harbour that I noticed this fishing haul so I started shooting'.

'This kind of fishing is totally legal in Indonesia so I was not in danger or in anybody's face'.

'The scale of the trawlers that catch the fish, the number of fishermen on site and the number of loads they unpacked from the ships was simply industrial in scale,' Gunther added.

Yahoo! CEO to Quit-Now's the time to move on Alibaba.com

In a surprise announcement today Yahoo! CEO Jerry Yang has announced his departure from the company he helped found.

As we and many others within the shark community have been highlighting it was under Jerry Yangs tenure that Yahoo! invested over one billion dollars in B2B web portal Alibaba.com which quickly became recognised as the New York Stock Exchange for hundreds of tons of dried sharks fin sales on the Internet-daily.

Under Yangs governance Yahoo's investment in shark finning was put aside as "a cultural practices issue". Meanwhile other Fortune 500 companies from Disney to Royal Thai Airlines bowed out of shark fin involvement in any form citing the need for large corporations to "show leadership on animal issues".

Now is the time for the shark community to remind Yahoo! of it's obligations beyond profits and beyond billion dollar agreements with Chinese web portals. Yahoo's incoming CEO will have a crippled company on his hands and there's a good chance Yahoo! will be desperately looking for eligible business partners to shore up mounting losses in revenue.

If there was anytime in Yahoo's history where uncomfortable and public issues such as the live dismemberment of animals for profit would have an impact it is now. The new CEO of Yahoo! will be looking for any way to quickly change the companies fortunes and image and a reversal of this horrific investment shark finning would be a perfect first step.

It's a step our community will have to push Yahoo! into but time, for once, is on our side.

Coast Guard, Cook Islands Ministry of Fisheries seize shark fins

The eco enforcement winds of change begin slowly at times.

15lbs of sharks fin? It's a start.

With the enaction of the Shiprider Agreement the US Coast Guard will now be conducting vessel boardings all over the planet. Last week in the Cook Islands the 71-foot fishing vessel Pacific Horizon, home ported in San Diego, Calif was found to have 15lbs of dried and illegal sharks fin on board.

While this bust is a literal "drop in the bucket" it is the beginning of legal enforcement in areas of the world that have no navy to patrol protected areas and fisheries:

HONOLULU — U.S. Coast Guard boarding team members seized 15 pounds of shark fins aboard a fishing vessel in the Cook Islands Exclusive Economic Zone (EEZ) Thursday at approximately 5 p.m.

A Cook Islands Ministry of Fisheries law enforcement officer and a boarding team from the Coast Guard Cutter Walnut, a 225-foot buoy tender home ported here, conducted a fishing vessel inspection Thursday approximately 2,200 miles south of Hawaii in accordance with the new bilateral law enforcement agreement with the Cook Islands.

It is a violation of the Magnuson-Stevens Fishery Conservation and Management Act of 1996 to have shark fins aboard any U.S. vessel. The seized fins are aboard the Walnut as evidence and will be transferred to National Marine Fisheries Service specialists who will determine if a formal Notice of Violation (NOVA) will be issued.

EBay Going Unnoticed-Template for Alibaba.com

Something remarkable happened last month in terms of eco enforcement and for the most part this watershed event went unnoticed by the larger NGO community and the broader implications for the ongoing battle against Alibaba.com and Yahoo!

EBay has decided to ban the sale of Ivory products system wide. As it turns out EBay's decision to institute the ban came just before the International Fund for Animal Welfare (IFAW) released findings from a three-month investigation in 11 countries.

This study is in our humble opinion first rate work by an NGO that resulted in an opening to both Yahoo! and it's 50% stake in Alibaba.com for continued unregulated sales of shark fin. As we have been covering Alibaba.com is "The New York Stock Exchange" of shark fin sales world wide and remain one of if not the largest sharks fin portal on the planet.

The problem with these sales? 100% are unregulated with many protected species being sold along with literally tons of sharks fin that are being moved daily through this site. Worldwide sharks are being killed at an estimated 50-70 million animals a year to feed the lucrative Asian fin market. Yahoo! Inc is a California based company with a multi billion dollar stake in Alibaba.com. Yahoo! has refused any discussion about it's involvement in this ongoing slaughter calling the issue a "cultural practices one" (see video).

Congratulations to EBay for seeing the light, now all eyes turn to Yahoo! Will they see the light as well? For our money as long as Jerry Yang is at the helm, probably not.

Recent Yahoo! stock numbers here.

"Frozen Shark" Falls From Private Jet

SILICON VALLEY, California (CNM) -- A massive frozen shark dropped out of a clear blue sky Tuesday and demolished a house on Granson Street south of the Yahoo! campus today.

The shark fell from a private jet chartered by CEO Jerry Yang of Yahoo!, according to a statement issued Tuesday by the Silicon Valley County Sheriff's Office and the Department of Homeland Security.

"The airplane, a 747 converted transport craft, was en route from China and the campus of Alibaba.com a web portal that sells sharks fin and many illegal sharks products," a joint statement said.

Police said the area has been sealed off pending an investigation.

Representatives from Yahoo! Inc quickly pointed out that the shark was a "cultural practices issue" for Mr Yang and company and he did not want to discuss with authorities how the 17 foot frozen shark had come to be on board the private jet chartered by Yahoo! or if the shark was indeed a threatened/protected species or not.

Emergency personnel were on the scene quickly, no one was hurt in the bizarre accident, authorities said.

The following Underwater Onion was brought to you by Shark Diver. Seriously-Yahoo! Inc continues to invest in and support Alibaba.com a 2 billion dollar web portal that has become the New York Stock Exchange of dried sharks fins and shark products.

Stinkin' Dead Shark Award August 2008

At the end of this month we would like to present the SDS Award to those within the global community whose abjectly abhorrent behavior towards sharks and sustainable fisheries or shark conservation warrants a big black eye.

Translation-your treatment of sharks sucks!

This months award winner is:

Yahoo! Inc for continued support and investment in Alibaba.com and a one billion dollar shark fin portal that allows fishermen from all over the planet to pillage sharks just for their fins...and then hiding behind a press release that calls this issue a "Cultural Practices Issue".

Google Bans Shark Finning Ads

From the guys over at A Couple Dives this mornings blog post and simply stunning news. For search giant Google to take on such a critical issue opens the doors to others within the search industry-namely Yahoo! who have not only allowed fining ads on their sites but have directly invested in shark fining to the tune of a billion dollars via Alibaba.com.


Google is following suit as the world takes a stand against the brutal practice of shark finning.

Finning is the inhumane practice of hacking off the shark's fins and throwing its still living body back into the sea. Finning is illegal in America (and elsewhere) but the ban is difficult to enforce. Every year tens of millions of sharks die a slow death because of finning. Since the 1970s the populations of several species have been decimated by over 95%. Just a few months ago, the United States fisheries service ruled that fishermen must bring their shark catches to shore with fins still attached.

And now, since July, Google AdWords has taken the next step forward in ending this cruel practice by implementing a new policy regarding endangered or threatened species, including sharks. Google's advertising platform will no longer promote products obtained from endangered or threatened species. This includes, but is not limited to, the sale of products derived from elephants, sharks, tigers, whales, rhinoceroses, or dolphins.

The new policy comes after Coral Cay Conservation and supporter John Nunes from California wrote to Google urging them to change their policy on accepting paid advertising from shark fin product manufacturers.

Yahoo! and Alibaba.com continue to be the worlds largest online source for illegal shark products, who continue to enable the sales of thousands of tons of dried shark fin each and every month.

Hopefully this move by Google will force the hand of other companies such as Yahoo! and put an end to this barbaric practice.With a squelching of the demand for such products, fishermen will no longer profit from their sale and this kind of slaughter will be rendered obsolete.

Do you think Google should be doing more to lead the way in ending the cruel practice of shark finning? Should more action be taken against companies such as Yahoo! that condone such acts? Let us know in the comments! And make sure to check out Shark In The Pool!.

Taiwan National Palace Museum: RTSea Blog Coverage

When it comes to shark conservation, one of the concepts that I have always stressed is the need for an international, combined strategy that addresses both government/business (the suppliers) and demand (the consumer). Much of the demand for shark products, particularly fins, comes from Asian countries and so, while many western countries support anti-finning regulations, attention must be paid to alter the cultural mindset of the largest shark product market.

The Humane Society International is doing just that, developing relationships with other organizations that can have an impact on Asian society. A great step forward was accomplished recently with their efforts to get Taiwan's National Palace Museum to stop serving shark fin soup. (Read press release.)

Congratulations to the Humane Society and their affiliate, the Environment and Animal Society of Taiwan (EAST) for their ongoing efforts to enlighten Asian peoples and cultural institutions to the tragic effects of commercial shark fishing/finning.

Since shark aqua farming is most likely a very remote prospect, then attention must be turned towards altering the basic demand for shark products. Working with the decision-makers is one important strategy, but you also have to get right to the source and eliminate demand.

WWF to World-10,000 sharks a year "unsustainable"

Using data from the Australian Quarantine Inspection Service, the Worldwide Fund for Nature (WWF) has revealed hundreds of tonnes of shark fin are being exported from Australia every year.

They say on a conservative estimate that is the equivalent of 10,000 adult sharks.

The WWF is using the figures to add weight to its call for the Queensland Government to ditch a proposal to issue specific licences to target sharks.

The Federal Government says a final decision is yet to be made but it will take a precautionary approach.

WWF's Dr Gilly Llewellyn says the appetite for shark fin overseas which Australia appears to be feeding, is insatiable, and in the past 13 months 230 tonnes of shark fin have been exported from our shores, mainly to Asian markets.

"Using a really conservative estimate using the largest possible size of shark, using a low fin to weight ratio, that's still 10,000 sharks that would have needed to be killed for that amount of fin," she says.

Dr Llewellyn says there is no scientific evidence to show whether that amount of shark fishing is sustainable.

Illegal Shark Fishing Vessel Ho Tsai Fa No. 18

After months of hunting, two documented sightings, and a high seas chase the Ho Tsai Fa No. 18 has surfaced...this time buried into a reef-minus her captain.

Greenpeace reported this illegal longliner working off the coasts of Java and the hunt has been on ever since.

Locals scavenging the ship have discovered holds full of tuna and shark. The captain is also missing reportedly killed by his own crew.

Ocean Pillage-High Tech Sales

This morning we got the following spam email-with a twist. Here's what's interesting about this one:

1. The sheer amount of ocean/wildlife product for sale "direct to consumer"

2. The method of sale (email)

When people in the eco community throw around numbers like 100 million sharks taken each year just for their fins, one would be well reminded after reading this email how that comes about.

Those that harvest from today's oceans no longer have to rely on old school distribution methods and even government regulations. Today, with a click of a mouse, 600 tons of sea product can be traded direct to consumer overnight:

we can offer,

100 tons of squid illex tentacles seafrozen of jigger vessel packing 1 x 20 abt without eyes and beak Price usd 1700 c+f china port

300 tons of squid illex tentacles seafrozen of jigger vessel packing 1 x 20 abt with eyes and beak Price usd 1400 c+f china port

600 tons squid tubes seafrozen of jigger vessel ask !!!

ask for more products available

Our Best Rgds
Gustavo Suarez
Salinas Seafood Arg
SALINAS_SEAFOOD@SPEEDY.COM.AR
SALINAS-SEAFOOD@SPEEDY.COM.AR
SALINAS.SEAFOOD@GMAIL.COM
SKYPE:SEAFOOD-ARG