Dear Google, Why?

Like many out there I light a scented candle and lay down some fresh SEO Fruit at the altar of Google each and every day. I have been doing this for as long as I can remember as a businessman who relies on Google for my daily traffic.

Google has become part of my routine and part of my family.

Like any beloved family member if you see them going off the rails you want to help. So Google I am here to help in regards to the announcement of Project Glass.

Some Tough Intervention Love

First of all Google you are not Apple. This made painfully evident by the fact you have released a version 0.1 of a product that has no hope in hell of making it into the wider tech sphere let alone the public commercial space.

What you have created with Project Glass is a bio-human catastrophic media machine waiting to happen. A futuristic toy that flies in the face that America ranks 16th in broadband and every single supplier of 3G, 4G and presumably 5G are currently throttling down bandwidth as fast as they can.

If you had been Apple, you would have released a finished and fully vetted product to waiting hoards produced at Gulag style tech sweatshops across China. Accompanied by some underweight and slightly anemic looking Norwegian singer with a catchy, simply irresistible, yet undefined techno beat.

That's how you do tech.

Not to mention the wails of discontent, the gnashing of teeth, as your early adopters are bedeviled by a product that is so high tech and fragile it fails daily life spectacularly. Imagine the horrors that await Project Glass in the marketplace.

In case you have not yet conceived of such real world tech horrors we have listed a few:

1. Moisture.

2. Children under five with sticky fingers.

3. Burning Man.

4. Looking down into the dark depths of a port-o-potty whilst in the middle of a Susan G Koman 'Run For The Cure' race in New York, watching your now branded 'Google DG Glasses' slide into the dark depths forever.

5. Re-watching, over and over, the video of your $500 'Google DG Glasses' on You Tube slide into the dark depths from an altogether unholy first tech perspective.

We're just trying to help Google so please reconsider this tech disaster and return to your roots.

I will be adding some more SEO Fruit to the Google altar today in your honor.



About Shark Diver. As a global leader in commercial shark diving and conservation initiatives Shark Diver has spent the past decade engaged for sharks around the world. Our blog highlights all aspects of both of these dynamic and shifting worlds. You can reach us directly at sharkcrew@gmail.com.

Google Bans Shark Finning Ads

From the guys over at A Couple Dives this mornings blog post and simply stunning news. For search giant Google to take on such a critical issue opens the doors to others within the search industry-namely Yahoo! who have not only allowed fining ads on their sites but have directly invested in shark fining to the tune of a billion dollars via Alibaba.com.


Google is following suit as the world takes a stand against the brutal practice of shark finning.

Finning is the inhumane practice of hacking off the shark's fins and throwing its still living body back into the sea. Finning is illegal in America (and elsewhere) but the ban is difficult to enforce. Every year tens of millions of sharks die a slow death because of finning. Since the 1970s the populations of several species have been decimated by over 95%. Just a few months ago, the United States fisheries service ruled that fishermen must bring their shark catches to shore with fins still attached.

And now, since July, Google AdWords has taken the next step forward in ending this cruel practice by implementing a new policy regarding endangered or threatened species, including sharks. Google's advertising platform will no longer promote products obtained from endangered or threatened species. This includes, but is not limited to, the sale of products derived from elephants, sharks, tigers, whales, rhinoceroses, or dolphins.

The new policy comes after Coral Cay Conservation and supporter John Nunes from California wrote to Google urging them to change their policy on accepting paid advertising from shark fin product manufacturers.

Yahoo! and Alibaba.com continue to be the worlds largest online source for illegal shark products, who continue to enable the sales of thousands of tons of dried shark fin each and every month.

Hopefully this move by Google will force the hand of other companies such as Yahoo! and put an end to this barbaric practice.With a squelching of the demand for such products, fishermen will no longer profit from their sale and this kind of slaughter will be rendered obsolete.

Do you think Google should be doing more to lead the way in ending the cruel practice of shark finning? Should more action be taken against companies such as Yahoo! that condone such acts? Let us know in the comments! And make sure to check out Shark In The Pool!.