Shark Marketing 101
The question we asked in late 2007 was "How powerful is You Tube as a marketing and branding tool?" The answer almost one year later is very powerful. For example a campaign to get 3 million similar branded viewers using traditional Google Ad Words at a mere .10 a click would have cost us $300,000. The guys from 689design.com a L.A based marketing and consultancy group put the spot together with the help of Luke Tipple diver operations guru.
The end result, as we have come to discover, is that web based "organic marketing" works. It's also not a far stretch to assume that a web based organic shark conservation program would be as successful. As we have come to realize there's more than one way to get messaging out...you just have to know what you are doing: