Mystery Missile Launches off Catalina...MythBusters?

The news today that a "sizable" missile was launched at sea off the coast off Catalina yesterday has Pentagon and Navy officials denying involvement.

"It's spectacular it takes people's breath away," said former U.S. Ambassador to NATO Robert Ellsworth, calling the projectile, "a big missile".

So, who launched it?

For the money we're wondering where Adam and Jamie - The MythBusters - were last night.

Both gents like things that go boom, and as far as we're concerned they're about the only guys in California with the expertise to pull off a "sizable missile launch".

Time will tell as this very strange story come to light.

Update: There's a rumor floating around Catalina Island right now of a fisherman who saw the launch at sea last night.

You Tube Marketing-3 Million Views

Shark Marketing 101

The question we asked in late 2007 was "How powerful is You Tube as a marketing and branding tool?" The answer almost one year later is very powerful. For example a campaign to get 3 million similar branded viewers using traditional Google Ad Words at a mere .10 a click would have cost us $300,000. The guys from 689design.com a L.A based marketing and consultancy group put the spot together with the help of Luke Tipple diver operations guru.

The end result, as we have come to discover, is that web based "organic marketing" works. It's also not a far stretch to assume that a web based organic shark conservation program would be as successful. As we have come to realize there's more than one way to get messaging out...you just have to know what you are doing: