Wednesday, August 15, 2012
Shark Week VW Commercial - Behind The Scenes
Seen it yet?
From the same team who brought you last years anchor commercial with Gillette, comes a series of very cool design, build, deploy shark commercials that bend the world of underwater exploration.
Luke was not alone in this endeavor. Greg "Moondog Mooney," was in charge of the design and build phase and underwater dive safety and site layout. Scotty Grey basically held the dive operations together with all those extras that productions need,and has been an integral part of every shark production we have completed for the past 5 years. Johnny Friday and his entire team shot this commercial in RED.
Kudos to the Bahamas Film Commission and Donna Mackey who once again smoothed the way for Bahamas film magic and to the Old Bahama Bay Hotel for providing the entire crew great accommodations.
About Shark Diver. As a global leader in commercial shark diving, unique film productions with sharks, and conservation initiatives Shark Diver has spent the past decade engaged for sharks around the world. Our blog highlights all aspects of both of these dynamic and shifting worlds. You can reach us directly at sharkcrew@gmail.com.
Friday, July 27, 2012
Volkswagen and Sharks Bahamas - Video
Exactly what that project entailed was the subject of much speculation.
You can stop speculating. Or begin a fresh round as the first in a series of anchor commercials for the 25th Anniversary of Shark Week has officially aired.
It's more of a teaser really, but here it is.
Enjoy:
About Shark Diver. As a global leader in commercial shark diving and conservation initiatives Shark Diver has spent the past decade engaged for sharks around the world. Our blog highlights all aspects of both of these dynamic and shifting worlds. You can reach us directly at sharkcrew@gmail.com.
Thursday, May 10, 2012
Watching Sharks, Sharks and Watches Bahamas
Actually the MTM Special Ops Watch is far more than an ordinary time piece.
If Darth Vader owned a watch this is what he would carry.
For industry guys and gals this commercial is a tribute to you and your lifestyle. Only you know what it is like to "get the call" and have to jump out the door on another shark adventure, enjoy:
Saturday, May 5, 2012
Sharks with Frickin' Lasers - The Website
Of course there's a website, you don't think a new fin clip innovation that will revolutionize shark research as we know it would rely on a few images in three thousand print media outlets plus mainstream media video to make the case did you?
Never.
Oh, and by the way enjoy. No sharks were harmed, inconvenienced, delayed, disrespected, and or annoyed in the making of this video. As it turns out Mr.Biggelsworth has a bit of a thing for our buddy Luke Tipple.
The Mr Biggelsworth Website
The Mr Bigglesworth Facebook Page
The only shark on the planet with this much pro-shark media around him. How's that for amazing?
Tuesday, May 1, 2012
Sharks With Frickin' Lasers - Wired Magazine
Relax, Dr Evil. Your inspired request for “sharks with frickin’ laser beams attached” has finally been fulfilled in the real world.
Marine biologist-cum-TV personality Luke Tipple attached a 50-milliwatt green laser to a lemon shark off the coast of the Bahamas in late April.
The escapade was sponsored by Wicked Lasers, a consumer-focused laser manufacturer based in Hong Kong that produces some of the most brilliant — and potentially dangerous — handheld lasers in the world.
“This was definitely a world first,” Tipple told Wired. “Initially, I told them no. I thought it was a frivolous stunt. But then I considered that it would give us an opportunity to test our clips and attachments, and whatever is attached to that clip, I really don’t care. It was a low-powered laser that couldn’t be dangerous to anyone, and there’s actually useful application of having a laser attached to the animal.”
Tipple said the experiment was instructive in a number of ways. For starters, he was able to further test his clamping apparatus, which is typically used for traditional data-aquistion equipment.
He also wanted to verify anecdotal evidence that sharks avoid laser energy of specific spectrums and wavelengths. Curiously, at least with the Wicked Lasers model, he found the opposite to be true: “Although further testing is necessary, time and time again, sharks were actually attracted to the laser beam,” he said.
Finally, he said the experiment was helpful in measuring a shark’s velocity and trajectory in real time. “We were able to see how their body positioning relates to a target,” he said. “You can get a very clear description, via the laser, of what the shark’s body is doing.”
Other experts find the Wicked Lasers stunt of dubious value, and we’ll get to those criticisms soon. But for now, let’s describe exactly what went down in the Caribbean on Apr. 24.
Wicked Lasers supplied Tipple with the lowest-powered version of its S3 Krypton green laser. Where a simple laser pointer might generate a beam measuring about 2mW in power, the shark-deployed model, operating on its low-power setting, emitted a beam in the neighborhood of 50mW. This isn’t a beam that can be safely shined in anyone’s eye, but it’s nowhere near as dangerous as the 1-watt Krypton model Gadget Lab tested in October 2011.
Tipple says the laser was attached to a lemon shark’s dorsal fin via a “non-invasive clamp” applied by a diver to ensure correct positioning. Tipple says he chose a lemon shark — Negaprion brevirostris — for its “predictable and relatively docile swimming behavior during the day, ease of access in shallow water, and size of the dorsal fin.”
In other words, the shark was easily corralled and size-appropriate, and probably wouldn’t stray very far during the stunt. And, indeed, Tipple’s team was able to retrieve the host shark by the end of the experiment, and remove the clamp.
“The clamp has specially designed gel pads on the inside of its jaws that create a tactile surface interaction with the dermal denticles of the sharks skin, so basically it doesn’t move,” Tipple says. “Zinc elements of the spring device within the clamp are designed to corrode and would lessen the grip of the clamp within a week. In around a month, the spring would be rendered useless, causing the clamp to simply fall off.”
So how did the shark respond to its evil laserfication?
“The shark didn’t really like it when I initially deployed the clamp,” says Tipple, “but after a few seconds it returned to normal behavior. The clamp itself isn’t strong enough to cause any pain, and the dorsal fin is actually not very sensitive due to it being composed primarily of cartilage.”
During our interview, Tipple went to great lengths to explain that neither the shark, nor Caribbean sea life, nor his team of divers were at ever at risk from the laser. “The laser we were using wasn’t strong enough to cause ocular or thermal damage to other sea life,” he says.
What’s more, his credentials as an animal rights advocate are strong. He holds a degree in marine biology from James Cook University, and is the managing director of the Shark-Free Marina Initiative, an organization dedicated to lowering worldwide shark mortality rates.
Granted, these bona fides are tempered by Tipple’s status as a celebrity shark handler — he’s appeared on Mythbusters and various Discovery Channel “Shark Week” shows, among other TV appearances. It all begs the question: What’s the real value of attaching a laser to a shark, other than to generate publicity for Tipple himself, and the Wicked Lasers brand, which organized a Facebook promotion around the stunt?
“Is there a point of it? It has to have an objective,” Neil Hammerschlag, an assistant professor with the Rosenstiel School of Marine and Atmospheric Science, told Wired.
“I would say the attachment process sounds non-invasive,” Hammerschlag said. “I don’t think it’s going to cause any damage to the shark. It’s temporary. In terms of the goal, without knowing the specific scientific or educational application, it’s hard to say. But if this is just to respond to a scene in the Austin Powers movie, I don’t see value. You’re just causing unnecessary stress on the animal. It’s not respectful.”
Sean Van Sommeran, executive director and founder of the Pelagic Shark Research Foundation, said he was interested in Tipple’s efforts to build a better fin clamp. “I like the idea of the spring-loaded hinge that’s going to break down over time in the salt water,” Van Sommeran told Wired. “It’s a good alternative to drilling holes through the fins. Sharks are slow growing so something attached temporarily, for even a month, isn’t necessarily going to harm the shark, or impede its growth.”
Still, Van Sommeran said, were the shark to be armed with a laser for an extended period of time, the animal would find its new life in the sea quite challenging.
“The animal would essentially be carrying a roof rack of lights, atracting attention as it swims around,” he said. “Any time the animal goes deep into the water column, it will be more apparent. Predators can notice and take interest. Hammerhands might eat that lemon with a laser on it. And animals that the lemon may want to stalk can see it coming.”
But even serious hardcore shark experts like Van Sommeran can relish in the bold absurdity of a laser-equipped shark: “Everything tilts toward this being a disadvantage for the shark. Its laser might blind a pilot and piss off the FAA. Or North Korea might counter-attack it,” he said.
And, of course, Wicked Lasers, the instigator of Tipple’s stunt, can’t help but have fun with the evil implications of laser-weaponized sharks.
“Depending on the power of the laser that they are armed with, the sharks could be significantly more dangerous,” Steve Liu, Wicked Lasers CEO, told Wired. “If there was a way the shark could operate the laser on its own accord and use it against humans, we wouldn’t even attempt this.”
WIRED News.
Sunday, November 6, 2011
CNN Sharks: From predator to prey
The team, featuring CNN's Kaj Larsen, was introduced to the sharks of the Bahamas by Luke Tipple the Director of the Shark-Free Marinas Initiative. The Bahamas remains one of the most forward thinking governments in the Caribbean when it comes to sharks, conservation, and commercial shark diving efforts.
This is why we do conservation pieces for sharks and when it comes to shark conservation media it doesn't get much better than this. Kudos to everyone who worked on this piece:
Sunday, October 30, 2011
Shark Diver and CNN Preview
Luke Tipple, the Director of the Shark-Free Marinas guides Kaj through the world of sharks, shark conservation, and shark fishing tournaments explaining the Shark-Free Marinas concept and its success along the way:
Tuesday, September 6, 2011
The Shark Photo Seen Around The World
Recently an image of what appeared to be a Great white shark stalking a surf lineup in California made headlines news.What's not up for discussion is the shots providence. This is not a photoshopped image and we suspect the photographer, Gary Eliot, is earnest in his work.
But while the rest of the world plays eco chamber with the storyline of a Great white mixed in with surfers at least one marine biologist and California surfer is saying "wait a second."
This week Luke Tipple offers up a plausible explanation of what this image may or may not be.
When it comes to sharks and images of the Great white, only UFO imagery and video captures the imagination of so many and often the associated story lines are as imaginative as the grainy footage that accompanies them.
Read That's not a Great White Shark.
Thursday, October 21, 2010
The Guy Harvey Ocean Foundation and The Humane Society of the United States team up with the Shark-Free Marinas Initiative For Historic Campaign
What began as a conservation concept generated by the commercial shark diving industry, in reaction to gravid Tiger sharks being taken in the Bahamas for a few images and a pair of jaws, has, in the hands of a skilled and dedicated team - become a full blown reality.Welcome to The Shark-Free Marina Initiative.
10.20.2010 — Beginning in October, the Shark-Free Marina Initiative will embark on itʼs largest membership campaign throughout the United States and the Bahamas in order to save sharks. Sharks are disappearing from our oceans at an alarming rate. Therefore, the Guy Harvey Ocean Foundation, The Humane Society of the United States, and various other organizations have teamed up with the Shark-Free Marina Initiative (SFMI) for a singular, historic purpose: to reduce worldwide shark mortality. SFMI certifies sport fishing and resort marinas as Ê»Shark-Freeʼ thereby prohibiting any shark from being landed at their dock. The SFMI team is being advised by Dr. Bob Hueter, Director of Shark Research at the Mote Marine Laboratory and John Le Coq, co-founder of Fishpond USA.
“SFMI works directly with the recreational and commercial fishing community to send a clear message,” says Luke Tipple, Managing Director and SFMI founder. “As shark populations are decimated on a global scale we as a species are obligated to pay attention and reduce our wasteful destruction of these incredibly important animals.”
Dr. Guy Harvey, Founder of the Guy Harvey Ocean Foundation, supports SFMI with more than just words.”We put our money where our mouth is,” says Dr. Harvey.”Our Big Game Fishing Marina is completely shark free. No caught sharks can be landed here.” Dr. John Grandy, senior vice president, The Humane Society of the United States, enthusiastically supports the SFMI campaign. According to Dr. Grandy: “Although shark finning and commercial fishing are responsible for the majority of worldwide shark mortality figures, this campaign to encourage hundreds of marinas to
go shark free can save tens of thousands of sharks each year and change perceptions about this much maligned creature.”
Some very important and influential celebrity spokespeople are also teaming up with SFMI. Fashion photographer and Americaʼs Next Top Model judge Nigel Barker feels strongly that we all have to speak out for sharks. “There are many good fishermen out there who respect the oceans and know that in order to preserve their way of life for future generations we all need to be more aware of our actions and the results they may cause.”
Slash, legendary guitarist and founding member of Guns & Roses and Velvet Revolver adds, “It is important to me as a father and concerned human being, that we do all we can to address the wasteful destruction of these amazing and important animals. We must ensure that sharks are around for future generations.”
Shark-Free Marinas has a message that is being heard worldwide. Tipple summarizes “Shark overfishing is a serious problem which threatens the very health of our oceans. Itʼs time to take a stand and set an example of sensible conservation that can be globally respected and repeated. There is a solution, and it starts at our marinas."
About The Humane Society of the United States
The Humane Society of the United States is the nationʼs largest animal protection organization – backed by 11 million Americans, or one of every 28. For more than a half-century, The HSUS has been fighting for the protection of all animals through advocacy, education and hands-on programs. Celebrating animals and confronting cruelty -- On the web at humanesociety.org.
About fishpond:
fishpond is a worldwide brand of products designed and manufactured for fishing and outdoor enthusiasts. fishpond was created with the philosophy that innovation, design and a responsibility towards the environment from which we draw our inspiration is critical to our success.
Tuesday, July 13, 2010
SharkDiver The Series - Trailer
SharkDiver is the journey of a scientist training his mind and body to adapt and be ready for a life threatening dive with Great White Sharks. We’re dealing with real people and real events, to ensure a smooth, engaging flow ‘SharkDiver’ will follow a structured treatment as Luke trains and learns each lesson. Intentionally lacking a formalistic script I allow the characters full freedom to use their own words. They’re experts who know the subject matter better than we can script.
To engage the audience I’m adapting a proven technique from similar documentary dramas, the same technique which made ‘OWNED’ an award winning film. I use three shoulder-mounted cameras, blocking through each scene multiple times with different camera angles to capture moments missed through traditional ‘camera on sticks’ style. Unaware of the cameras position the characters are free to feel their character. While the hand/shoulder held ‘shaky camera’ may seem trivial, a simple look at the first 5 minutes of Saving Private Ryan stands as testament to the emotion that may be conveyed through camera style.
In ‘SharkDiver’ I create a stark contrast between the presumably safe environment above the water and the traditionally dangerous water scenes. Paradoxically the surface style will evoke an almost claustrophobic state of mind, causing an edginess in the audience until we dive underwater where we switch to longer cuts and smoother pans, soothing the audience while in reality Luke’s risking life and limb to follow his dream. Subliminally the audience will experience an increasing comfort level underwater while in the presence of sharks, a message that will promote our goal of conservation and education of the aquatic realm and it’s Apex Predators.
Monday, June 28, 2010
Photographer captures amazing images of waves breaking underwater the "Tipple Clan"
The Tipple Clan, who are they?We all know Luke Tipple, consummate waterman, marine biologist, show host and shark conservationist, but what about his brother?
Today's Telegraph U.K featured the other half of the creative family behind the Tipple brand. Kudos!
Telegraph U.K
Mark Tipple took the stunning shots of swimmers and surfers emerging underwater engulfed in clouds of whitewater while being frequently rocked by the waves himself.
The 29-year-old captures the split second moments off the Australian coast and regularly gets beaten in the head by his 5kg, specially adapted camera for his troubles.
Mr Tipple, from Sydney, Australia, came up with the idea of photographing waves underwater after becoming frustrated with "normal" surf photography, and wanted to capture the moments from a different perspective.
He said: "During a flat spell in Sydney I shot a few small waves with people swimming off to the side.
"The results were pretty graphic and led to people swimming becoming the focus of the series, which was against my initial intention but looked great.
Mark Tipple took the stunning shots of swimmers and surfers emerging underwater engulfed in clouds of whitewater while being frequently rocked by the waves himself.
The 29-year-old captures the split second moments off the Australian coast and regularly gets beaten in the head by his 5kg, specially adapted camera for his troubles.
"Most of the people I photograph are just enjoying themselves at the beach and I ask them if they'd mind being in a picture.
"I tell them what I'm doing and show them a few photos and mostly they're amazed.
"Most of the time I come off worse than the people I'm shooting, generally I'm looking sidewards to track where they are in relation to where the wave is, and tend to pay more attention to them than the wave; which can rock me pretty hard.
"I'm pretty comfortable underwater from years of surfing, and can ride out the waves breaking overhead.
"Most of the credit has to be paid to the camera though, I'd be lying if I didn't say that most of the time I hold the shutter down and point in the general direction of the people.
Complete Story.
Tuesday, June 16, 2009
Captain Wade Osborne - Afishionado Radio on Shark Free Marinas
Of note was the recent Bull shark killed on St Petersburg Pier, Bucky Denis’ Hammerhead and ‘Mark the Sharks’ Tiger shark kill. All three of these events have one thing in common, savvy media who questioned the sense of killing breeding age animals.
Wade gave us this example of ecological impacts from his local region:
"Tampa Bay is one of the Gulf of Mexico’s largest estuaries covering 398 square miles and is home to many species of shark. Most sharks that inhabit the bay are small coastal sharks such as Blacktip, Bonnethead, and Lemon sharks. In the warmer months, migrations of large Bull and Hammerhead sharks move into the bay to give birth to their pups.
Now, I’m not a marine biologist, but I’ve noticed there have been fewer large sharks in Tampa Bay over the past decade and an increase in stingrays. I believe the major reason for the boom in the stingray population is the decrease in their number one predator, the shark.
A healthy marine ecosystem needs sharks for a stable environment. It’s time anglers are educated on the role sharks play and the importance of not needlessly killing sharks, especially large sharks.There have been numerous local and national media hyped shark kills of late in Florida. The parties involved should forego the world records, swallow their egos and think of the negative impact they’re having on this magnificent species.
Media outlets can also play a major role in getting the message out. Instead of sensationalizing the story by touting the “Thrill of the Kill,” try reporting how beneficial it would be to release their trophy to live another day, particularly pregnant females.
All concerned anglers, municipal marinas and private marina owners unite; support the Shark Free Marina Initiative. I do!"
Captain Wade Osborne
Afishionado Guide Services
Monday, November 24, 2008
You Tube Marketing-3 Million Views
The question we asked in late 2007 was "How powerful is You Tube as a marketing and branding tool?" The answer almost one year later is very powerful. For example a campaign to get 3 million similar branded viewers using traditional Google Ad Words at a mere .10 a click would have cost us $300,000. The guys from 689design.com a L.A based marketing and consultancy group put the spot together with the help of Luke Tipple diver operations guru.
The end result, as we have come to discover, is that web based "organic marketing" works. It's also not a far stretch to assume that a web based organic shark conservation program would be as successful. As we have come to realize there's more than one way to get messaging out...you just have to know what you are doing:
Thursday, September 4, 2008
Shark Shield Announces New Strategic Partnership
In response to increased use of Shark Shield technology by film and television companies, Shark Shield Pty Ltd has appointed Shark Divers as its official regulatory authority for the Northern Hemisphere. Director of Operations, Luke Tipple, will oversee all production issues concerning Shark Shield while Ian (shark) Gordon will represent the Southern Hemisphere. Our mutual goal is to ensure safe and effective use of our product while ensuring our strict standards of use are maintained.Northern Hemisphere contact: staff@sharkdivers.com
Southern Hemisphere contact: ote@ozemail.co.au
Shark Shield TM is a unique shark deterrent system utilizing a technologically advanced three-dimensional electronic wave form. Shark Shield units are designed for recreational users and water sports professionals alike and aim to help all people enjoy and work in the ocean with a new dimension of peace of mind for themselves, their families and employers.Shark Shield provides proven protection against all predatory shark species including Great Whites, Tigers, Zambezi's (Bulls), Makos and Bronze Whalers, among others. The electronic pulse emitted repels the shark by inducing muscle spasms via stimulation of the Ampluae of Lorenzini, the sensory organs present on sharks' snouts. There is no permanent damage to the animal, or harm to the environment. Shark Shield products are proven to repel sharks.
Filming shark sequences for commercial use frequently requires manufacturing an unnatural environment to attract sharks which can change their behavior and create a heightened danger for humans. The incorrect deployment of a Shark Shield product either intentionally or unintentionally could reduce the effectiveness of our products. For both safety and legal reasons we cannot and will not permit this to occur and have implemented a film and television usage policy which is conditional.Shark Shield products must only be used by film and television productions after written approval is obtained from either of our official authorities or Shark Shield Pty Ltd itself and Shark Shield products must only be used in accordance with the conditional terms provided by the authority. Both authorities are recognised authorities in the field of working with sharks and understand Shark Shield technology.
Legal action may be taken against film or television companies using a Shark Shield for shoots when approval has not been granted.
Important Note
No shark deterrent system should be a replacement for the understanding of sharks and the site you are operating in, as well as the safety crews you employ. Shark deterrent systems are and always will be a last line of defense for any shark shoot or shark site you have in place. Certain water activities inherently involve the danger of potential shark encounters or attacks. Shark Shield has proven effective in deterring said instances however, due to the variables present with ocean and animal behaviors it should not be considered a completely foolproof system.
Tuesday, July 22, 2008
SharkWeek 2008-Shark Diver, Ocean Reef & Bathys Hawaii celebrate
Since this is Luke's first time on Discovery, and since he is working very hard on a show of his own at the moment Luke's sponsors got together to celebrate by giving away some cool gear.
To win just watch MythBusters on Shark Week during July 28th through August 3rd, 2008, go to our contest page and answer a simple question related to the show (HINT: check out the dive gear… we are his dive sponsors after all!).
You could win the prizes above, a great dive watch, an amazing dive mask, or a chance to get face to face with a great white shark.
On behalf of all of Luke's sponsors, we look forward to seeing him in many more great shows in the future and thank all of his fans for watching, it has been our pleasure to believe in and support Luke's efforts in both entertainment and educating people about sharks and science. Please tune in and sign up to win some great gifts as a token of our appreciation for your support.
Wednesday, April 30, 2008
Tiger Beach-Bahamas Rare Event
For the past 8 days Shark Diver's Luke Tipple has been the dive safety operations manager for a simply massive film crew, shooting Tigers and Dolphins in the Bahamas.The shoot spans three continents and is styled after Blue Planet. While they are still in production we cannot give you any more details, we'll update you as soon as we can.
We can share with you this image he sent into the office this morning.
What you are looking at is "Raw Nature" to quote Luke (*add Australian accent here) a green turtle who lost out on a turtle vs tiger encounter off Tiger Beach last week.
It looks like this little critter had quite the rough time of it. When you're a turtle and you show up to Tiger Beach, it's like driving through a bad neighbourhood. Always keep your doors locked, drive fast, and do not stop for gas late at night.


